We are committed to building our business, building mutually sustainable relationships with our customers, suppliers, and employees, whilst we strive to become and remain the supplier of choice in the building, residential, construction and mining industries, locally and Internationally

We appreciate and recognise the need to empower our employees, customers and suppliers to become responsible citizens and stakeholders in the greater South African economy. Despite being the employer of choice in the wire and steel industry, we empower local communities by embedding an entrepreneurial culture, providing industry specific training (steel fabricators, reinforcing fixers, fencing installers) and transfer of skills, empowering key players internally and externally to become sustainable and collectively successful.

Our capacity, capabilities, quality accreditations and competencies empower us to compete globally. However, our roots remain proudly South African and we will continue to procure from South African suppliers, building and enhancing local skills and upholding the highest quality standards in South Africa. Our South African production facilities and suppliers are ISO and SABS accredited.

We are committed in building and maintaining a Safe Environment, whilst adhering to highest accredited Quality and Efficiency Standards.

The cornerstone of any relationship, personally or professionally, is Trust. We are committed to building a culture of Trust, where we all hold ourselves to the highest standards of ethics, quality, and safety in all our dealings with employees, clients, suppliers and stakeholders. Our clients must Trust our ability to deliver and our commitment in building long-term, mutually beneficial relationship. Our employees Trust us as the employer of choice, providing them and their families with security and empowering them with the training and skills development in building their careers.